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Timber Co-opNova Scotia's Athol Forestry Cooperative acts as a resource to members, offering a variety of woodlot management services.By Stephen Bornais "The man sold his wood for what amounted to
enough money to buy a truck, barely," he says. "And his woodlot is now pretty well wrecked ."
Moore has 100 acres of mixed-wood forest just outside Amherst, Nova Scotia, not far from the
border with New Brunswick. And since 1993, he has entrusted the long-term health and wealth of
his woodlot- and by extension that of his family-to Athol Forestry Cooperative Ltd. It is
one of 16 forestry coops in Nova Scotia, which gave birth to the forestry coop movement more than
60 years ago. This in a province that today has more than half of its forests owned by 30,000
landowners. Athol is one of the largest forestry coops in the province and now has 209
members with more than 43,000 acres of woodlands under long-term management. It provides woodlot
management and marketing services to its members throughout western Cumberland County, as well as
providing fee-for-service marketing and consulting to nonmembers. The coop manages lands
with a view to maximizing long-term value for its owners. It is a view that is at odds with what
has been happening in neighbouring counties where it is widely acknowledged woodlot owners are
over-cutting their forests to take advantage of nearly unprecedented demand from within the
province and nearby New Brunswick. Coop manager Warren Murley says logging contractors have
been through the Cumberland area as well, offering quick money for many landowners.
"They brought a reputation with themselves and they're not getting the reception we thought they
might," he says. It is against this log-hungry background that Murley and his small staff work
to convince landowners that a woodlot can provide income for many years if managed properly.
It's now easier than when the coop first started, he says. Today a prospective member can be
shown the benefits of long-term management. "People can drive around and say 'I remember
when that was cut and look, there's trees back there again. I want my woodlot to look like
that,'" he says. But surprisingly, convincing landowners to take a long-term view isn't the
hardest part of the sales job. Murley said a sticking point is that landowners don't like to
give up control of their holdings. He compares the services of the coop to those of a doctor: if
you're feeling bad, you go to a doctor. If you're looking for help with a woodlot, "you come to
us ." "Now if you decide to listen to the doctor, that's totally your choice. We can make
recommendations on that woodlot but if you don't like them, then fine," he says. Athol
started in 1977 with just 10 members at a time when the operating costs of coops were paid
through government funding. Gerald Read joined the coop within a year of its founding and has
been chairman of Athol's board of directors for the past two years As much as he knew about his
150 acres, Read realized he needed help when it came to getting the most from his woodlot.
"As a dairy farmer, I know how to grow grass and milk cows, but when it came to my woodlot, I had
no expertise at all," he says. "I felt the expertise of the Athol people was the way I should go
." Like most coops in Nova Scotia, Athol grew slowly until the mid1990s, when government
funding ended. Forced to find its own way, Athol has since thrived. It has done so by expanding
its services and product lines. It covers its $279,000 operating budget through a five per cent
fee taken off the wood it markets, for members and nonmembers. By combining small quantities of
timber into larger quantities, Murley says the coop can negotiate a better price than if the
landowners sold timber on their own. The coop is also resourceful with its facilities. It
rents space in its building to a local forestry contractor and time on the tower it built to
operate its Global Positioning System equipment. Consulting services to nonmembers including
timber cruises and valuation-even estimating blueberry lands-brings in another $24,000.
Without those extras, which are instrumental in funding the coop, Murley said the members would
have to pay a lot more. "If I had to call each member up and get an extra cheque for twelve
hundred dollars at the start of every year, I bet I wouldn't have 209 members," he says.
The coop is also able to access funds under the new stewardship regulations the province
proclaimed this year. Companies who buy wood, as listed in the Registry of Buyers, have to put
part of the purchase price back into a silviculture fund. Athol can access that funding to do
work on members' lands, in effect returning the money to them. To encourage maximum value,
Athol has been slowly increasing the amount of wood sold to sawmills-rather than for pulp-until
today 60 per cent of the 15,500 cords harvested in 1999 from its members' lands went for sawlogs.
The more they get for wood, the better off the landowners are and the more money the coop
has to cover its costs, Murley says. Members' land is mostly mixed woods, with spruce and
fir dominating among the softwoods. The coop mostly replants softwood, but Murley said he has
had discussions on whether it should begin planting poplar to take advantage of demand in New
Brunswick. Eight years ago, they used to cut poplar and store it by the side of the road,
hoping that somebody would take it, Murley says. "Now it's usually the first product gone off
the woodlot ." When a member calls into the Amherst office, the first person they
usually talk with is office administrator Carlene Whidden. For the past 15 years, she's handled
member inquiries and financial transactions, managed the store, sold firewood and prepared legal
documents. "That way they don't have to go to a lawyer's office and deal with unfamiliar
faces. Everything's right here," she says. Like all Athol staff and members, every customer
contact represents an opportunity to sell the virtues of the coop. If they are interested in
managing their land, it doesn't take long at all to convince them of the advantages, she says.
For the members in the field, Athol is represented by forester Glynn Speight and field
supervisor Neil Hewitt. They are ones who prepare the work plans and ensure they are carried
out. Speight says that, after cruising a new member's land, he will prepare a forest plan of
yearly action based on the objectives of the owner. Again, it is all recommendations, he says.
"I ask them what their objectives are and how they would like their woodlot worked. "If they
don't want any spraying on their land, we will manage that land in such a way that we don't use
herbicide. Basically we're dealing with personal woodlot owners with their own ideas ."
Athol keeps as many as five harvesting operations on the go year-round including one that does
its work manually to better access smaller properties. It also contracts out site preparation
and replanting services. Coop member companies have first crack at the work and only if they
can't do it does the work go to outsiders. Speight says he uses a simple technique to
maximize landowner value. "The landowners have asked me to treat the woodlots like my own and it
is only human nature to try to get the most from what you have," he says. The consulting
services available for nonmembers are also a great recruiting tool, Speight said. "It makes the
initial contact and through that we see if they want to learn more about Athol and what we can do
to help them," he says. "And it's worked numerous times ." Previously, workplans were
prepared after a laborious process drawing on the coop's huge library of aerial photographs and
maps. But with a rapidly growing membership, the job was chewing up more and more of Speight's
time. Technology came to the rescue. Earlier this year, Athol bought ArcView, a
computerized forestry management system produced by Esri Canada Ltd. The total package,
including software, cost $25,000. With the coop's years of data entered into the system, what
used to take weeks is now ready much more quickly when the foresters head into the woods, Murley
says. "Now they can sit down at a computer which spits out a work list and off they go to
the field," he says. Besides the speed, Murley says ArcView allows for tighter land management
control and gives the coop the ability to add more members without overloading resources or
adding to its staff. Together with the coop's GPS equipment bought several years ago-which
drastically reduced measuring time in the field- ArcView seemed "the next logical step ."
None of this is lost on woodlot owner Thornton Moore, who along with his wife Kim and sons Danny
and Michael, now annually net three or four times the original purchase price of his woodlot.
The coop has also helped carve out a 1.2 kilometre road to better access the land. And it
markets the entire harvest, even low-value firewood. "One of the problems today is getting
rid of your trash wood and they can move it," he says. This 1995 Central Region Woodlot owner of
the year does most of the work himself, working under the coop's rules and guidelines. But the
final decisions rest with him. "We started with a paint can- as in paint this tree and that's
the one you should cut," he says. "This thinning never would have been done if I hadn't been
pushed in the right direction ."
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