INDUSTRY SHOW PREVIEW
Expanded Portland Show
The seminars at this year’s Wood Technology Clinic & Show have been expanded to include additional sessions on engineered wood.
By Helen Johnson
Finding out how to do more with less and still stay profitable is the focus of the upcoming annual Wood Technology Clinic & Show in Portland, Oregon. With the theme “Providing the Tools that Shape the Future,” the show takes place March 19 to 21 at the Oregon Convention Centre.
The Portland show is geared for every wood processing operation—from low to high volume and from raw logs to high quality value-added wood products—and showcases a first class line-up of machinery, services, technology, information and ideas.
This year’s major industry event is expected to draw close to 7,000 attendees from across North America and almost every continent. The Wood Technology Clinic & Show’s 800 booths will occupy more than 150,000 square feet of exhibit space. While exploring the displays of the more than 400 exhibiting companies, attendees will have a chance to experience up close the new tools and equipment that are boosting productivity, providing top quality results and delivering the best return on investment.
“Despite a soft market and tough economic conditions, the Wood Technology Show has remained a strong presence in the industry,” says Michele Davis, public relations and marketing manager for VNU Expositions’ Building Group, producer of the show. “Studies show trade shows and expositions continue to be one of the most effective ways to reach existing and new customers.”
Due to facility expansion, all exhibitors will be in one hall and on one level. “Visitors will have improved access to the show and will find it easier to navigate the entire show floor,” says Davis.
As usual, ongoing clinics are a large part of the wood technology event. The comprehensive line-up comprises one of the educational events of the year for wood processing professionals, as industry experts provide the most up-to-date information on wood processing products, technologies, equipment and services. The clinics have been scheduled in half-day increments to allow participants to have adequate time to walk the show floor, Davis says.
The program has been expanded for 2003 to include additional seminars on the engineered wood segment. Notable sessions include how new technology is changing glu-lam (glued-laminated) timber and the production and market outlook for structural engineered wood.
Three full days of targeted clinic sessions cover industry growth trends, markets and opportunities, business management issues and production practices. With a combination of hands-on and theoretical presentations, professionals in the wood processing and manufacturing industry will acquire valuable insight to gain a competitive edge.
In his keynote presentation titled “Two Sides of the Profit Coin—Manufacturing and Marketing,” Mike Covey, executive vice president of Plum Creek Timber Company, will explore the shifts taking place in the North American solid wood products industry. Covey will outline how his company is adapting to change through expansion of timberland holdings, while investing in new technology upgrades in his company’s varied mills.
Show hours are Wednesday and Thursday, March 19 and 20, from 9 am to 5 pm, and Friday, March 21 from 9 am to 3 pm. Those who register before February 28, 2003, will be able to visit the show floor at no cost.
The show’s website, at www.woodwideweb.com , provides information on exhibitors, clinics, events, registration and pricing, as well as travel and accommodation. Registration and accommodation can be arranged on-line. Information can also be obtained by calling 1-800-933-8735 or 770-291-5409.
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